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Salesforce Certified Marketing Cloud Administrator Exam Sample Questions (Q61-Q66):

NEW QUESTION # 61
Northern Trail Outfitters does NOT want to store email addresses or phone numbers within Marketing Cloud.
Which feature should they use?

A. Field Level Encryption
B. Lookup reference to Contact Object
C. Tokenized Sending
D. Master-detail relationship to Contacts

Answer: C

NEW QUESTION # 62
A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.
Which feature should be utilized to make this happen?

A. Publication Lists
B. Send Logging
C. Subscriber Keys
D. Profile Center

Answer: A

Explanation:
To enable subscribers to receive only the categories of emails they are interested in:
* Publication Lists: Use Publication Lists to manage different categories of email content. Subscribers can choose which lists they want to subscribe to through the built-in subscription center, thereby receiving only the emails that match their interests.
* Implementation: Configure multiple publication lists representing various content categories. Integrate these lists with the subscription center to allow subscribers to select their preferences.

NEW QUESTION # 63
What is Setup Assistant?

A. A search within Help and Training limited to configuration documents
B. A dashboard containing key metrics for the business unit
C. Support service allowing the outsourcing of repetitive admin tasks
D. A prioritized account configuration checklist

Answer: D

Explanation:
Explanation
Setup Assistant is a prioritized account configuration checklist that guides you through the essential steps to set up your Marketing Cloud account. It provides links to relevant documentation and resources to help you complete each task

NEW QUESTION # 64
Northern Trail Outfitters has Marketing Cloud users who need data extension View and Update permissions for campaigns related to B3C sales, out not any permissions for campaigns related to B2B sales.
How should they accomplish this?

A. Update data extension object level permissions
B. Create separate folders and add permissions
C. Create a new business unit
D. Create a shared data extension

Answer: B

Explanation:
To manage user permissions for different campaign types in Marketing Cloud effectively:
* Folder Structure: Organize data extensions into separate folders based on campaign type (B2C vs B2B).
* Folder Permissions: Assign user permissions at the folder level, granting View and Update permissions to B3C sales campaign folders, while restricting access to B2B sales campaign folders.

NEW QUESTION # 65
Setup Assistant provides information and resources for configuring a new Marketing Cloud account.
Which two topics does Setup Assistant cover?
Choose 2 answers

A. Managing the Enhanced SFTP
B. Configuring Journey Builder
C. Enabling Mobile Connect
D. Setting up the Data Structure

Answer: A,D

Explanation:
Explanation
Setup Assistant covers the following two topics:
Setting up the Data Structure. This topic provides information and resources for configuring the data structure in Marketing Cloud, such as creating data extensions, importing data, setting up data retention policies, and managing subscriber status.
Enabling Mobile Connect. This topic provides information and resources for enabling Mobile Connect in Marketing Cloud, such as creating keywords, setting up short codes or long codes, creating text messages, and sending text messages. The other options are incorrect because:
Configuring Journey Builder. This is not a topic that Setup Assistant covers, as Journey Builder is a product that allows NTO to create and manage customer journeys across various channels, such as email, mobile, social, or advertising. However, Setup Assistant does not provide information or resources for configuring Journey Builder; it only provides information or resources for configuring Marketing Cloud products that are included in the core subscription.
Managing the Enhanced SFTP. This is not a topic that Setup Assistant covers, as Enhanced SFTP is a feature that allows NTO to securely transfer files between Marketing Cloud and external systems using SFTP protocol. However, Setup Assistant does not provide information or resources for managing the Enhanced SFTP; it only provides information or resources for managing Marketing Cloud products that are included in the core subscription.

NEW QUESTION # 66
......

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Liam Roberts Liam Roberts

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